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At Nucleus Nest, we specialize in elevating businesses through the power of social media marketing. Our dedicated team of experts is committed to driving your brand’s success in the digital sphere. Let’s delve into what social media marketing entails and how it can revolutionize your business.
What is Social Media Marketing?
Social media marketing embodies the utilization of popular social platforms within the digital marketing realm to attain your branding and promotional objectives. It surpasses mere account setup and sporadic postings, necessitating a dynamic approach with tangible milestones. This involves:
Maintaining and optimizing your profiles
Sharing compelling visuals—photos, videos, stories, and live feeds—to embody your brand and captivate a pertinent audience.
Engaging with comments, shares, and likes, vigilantly monitoring your online standing.
Interacting with followers, clientele, and influencers, fostering a dedicated community around your brand.
Benefits of Social Media Marketing
In the contemporary landscape of widespread usage and versatility, social media stands out as one of the most potent and cost-effective channels for marketing your business. Here are some specific advantages of social media marketing:
Humanize your business: Through social media, your business transforms into an active participant in the market. Your profile, posts, and interactions with users create an approachable persona, fostering familiarity and connection that builds trust among your audience.
Drive traffic: Social media serves as a primary channel for boosting traffic to your website. With links in your profile, blog post shares, and ads, it facilitates the conversion of visitors into customers. Additionally, social signals indirectly contribute to SEO factors.
Generate leads and customers: Directly on these platforms, you can generate leads and conversions through features like Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles, and appointment booking capabilities.
Increase brand awareness: The visual nature of social media platforms allows you to establish and enhance your visual identity across vast audiences, thereby improving brand awareness. Greater brand awareness translates to more favorable outcomes in all your other marketing campaigns.
Build relationships: Social media platforms create both direct and indirect lines of communication with your followers. This opens avenues for networking, gathering feedback, holding discussions, and establishing direct connections with individuals, fostering strong and meaningful relationships.
The Essentials of a Successful Social Media Marketing Strategy
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:
Knowledge of your audience
What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
Brand identity
What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
Content strategy
While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Analytics
Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
Regular activity
Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
Inbound approach
Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you.
Social Media Marketing Platforms
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn. Different social media marketing sites require different approaches, so here’s a brief overview on each one—its user base, main vibes, pros, cons, and content types.
Facebook is the largest social media platform globally as well as one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a great social media marketing platform to:
Build relationships with current customers
Announce hours changes, events, and milestones
Hold discussions and live streams
Market to baby boomers
Organic reach on Facebook is limited, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.
YouTube
You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. Plus, you have a curated feed in your homepage with recommended videos. The key to social media marketing on YouTube is not to try to “go viral,” but to add value. It’s best for:
Tutorials, how-tos, and explainer videos
Shoppable YouTube live streams
Advertising (video ads and display ads on the platform)
SEO (video is dominating the “how to” SERP!)
Though it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It’s popular for its diverse content formats, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from and who support their personal values. Create your Instagram bio and then use it for:
Social shopping
Influencer marketing
User-generated content
Company culture
The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture and build your personal brand in parallel with your business brand. There are tons of LinkedIn company page features to take advantage of, so take care when building your page. LinkedIn is a great platform to:
Attract top talent
Network with partners, peers, and customers
Share company milestones and culture
Post industry news and insights