+91 9618411914 | 
contactus@nucleusnest.com |
“Welcome to Nucleus Nest, your one-stop destination for exceptional social media advertising services! 
At Nucleus Nest, we specialize in crafting captivating campaigns tailored to elevate your brand’s presence across Facebook, Instagram, Youtube and LinkedIn. Our team of creative wizards and strategic thinkers is dedicated to maximizing your reach, engagement, and ROI in the digital sphere. Whether you’re aiming to boost brand awareness, drive website traffic, or generate leads, trust Nucleus Nest to deliver results that exceed your expectations. Join the ranks of satisfied clients who have experienced the power of our personalized approach to social media advertising. Get ready to soar above the competition with Nucleus Nest by your side!”
What is Social Media Ad's?
Social media ads are paid promotional messages or content that businesses and individuals utilize to reach and engage with their target audience on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. These ads can take various forms, including image ads, video ads, carousel ads, sponsored posts, and more, depending on the platform’s capabilities and the advertiser’s objectives.
The primary purpose of social media advertising is to achieve specific marketing goals, such as increasing brand awareness, driving website traffic, generating leads, boosting sales, or promoting events or products. Advertisers can target their ads based on demographics, interests, behavior, and other criteria to ensure they reach the most relevant audience for their campaign.
Social media ads offer several advantages over traditional advertising channels, including the ability to precisely target audiences, track performance in real-time, optimize campaigns for better results, and reach potential customers where they spend a significant amount of time online. As social media platforms continue to evolve and innovate, social media advertising remains a vital component of many businesses’ marketing strategies.
Social media advertising statistics
Social media advertising statistics reveal compelling insights into why businesses are increasingly investing in this marketing avenue, from enhanced brand visibility to boosted engagement and conversion rates.
Market Size
The social media advertising market is forecasted to reach US$1.28 billion by 2023.
Global mobile advertising spending is set to hit a staggering US$399.6 billion in 2024.
Within the digital advertising sphere, social media ads stand as the second-largest segment, raking in US$226 billion in revenue in 2022. Projections indicate further growth, reaching US$385 billion by 2027.
Discoverability
26.8% of internet users aged 16 to 64 discover brands, products, and services through social media ads.
An overwhelming 77% of marketers employ retargeting strategies in their Facebook and Instagram advertising campaigns.
The average click-through rate (CTR) for social media ads stood at 1.2% in the first quarter of 2023.
Benefits of Social Media Ad's
Increased Brand Visibility
Social media ads enable businesses to reach a larger audience, increasing brand awareness and recognition among potential customers.
Precise Targeting
Platforms like Facebook, Instagram, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics, interests, behaviors, and more, ensuring their ads are seen by the most relevant audience.
Enhanced Engagement
Social media ads encourage interaction with the audience through likes, comments, shares, and direct messages, fostering deeper engagement and connection with potential customers.
Cost-Effectiveness
Compared to traditional advertising channels, social media advertising often offers a lower cost per impression (CPM) or cost per click (CPC), making it an affordable option for businesses of all sizes.
Real-Time Performance Tracking
Social media advertising platforms provide comprehensive analytics and insights, allowing businesses to monitor the performance of their ads in real-time and make adjustments to optimize results.
Improved Conversion Rates
By targeting the right audience with compelling ad content, businesses can drive traffic to their website, increase leads, and ultimately boost sales and conversions.
Flexibility and Creativity
Social media ads come in various formats, including images, videos, carousels, and stories, giving businesses the flexibility to experiment with different creative strategies to capture audience attention and convey their brand message effectively.
Scalability
Social media advertising campaigns can be easily scaled up or down based on budget, objectives, and performance, allowing businesses to adapt to changing market conditions and maximize their ROI.
Stop Scrolling, Start Selling!
Trust Nucleus Nest to create compelling social media ads that drive clicks, leads, and sales.”
Platforms We Serve for Social Media Ad's
Facebook (FB)
With over 2.27 billion monthly users, FB’s popularity is at an all-time high! And with options to create and target ads with its Ads Manager, it’s always been the go-to platform for most brands. And the interesting part? You can use your customer database to reach out to them with upsell and cross-sell campaigns on the platform and even target prospects who’ve only visited your website and not interacted with your FB page.
Pros:
Massive reach and diverse audience
Precise targeting options
Comprehensive ad formats, including video, carousel and more
Cons:
Increasing competition can raise ad costs
Ad fatigue among users
Privacy concerns
Key takeaway:
FB remains a top choice for social media advertising due to its massive user base and versatile ad formats. However, you should carefully manage your budget and focus on creative, engaging content to stand out.
Owned by Facebook, it offers similar ad options. Instagram is where you can go all out and flaunt your brand’s personality. It’s great for sharing snazzy product images and short videos. Plus, with hashtags, stories and live videos, you can reach a broad cross-section of your target audience.
Number of monthly active users: 2 billion
Largest age group: 18-24 (30.8%)
Duration of daily engagement: 30.1 minutes
Over 200 million Instagram users visit at least one business profile every day, emphasizing the platform’s value for brands.
Meta’s survey shows that 200 million Instagram users check out business profiles daily. And 80% of the users rely on Instagram to decide whether to buy a product or service.
Pros:
Ideal for visual brands
Strong engagement with younger audiences
Integration with Facebook’s ad platform for seamless management
Cons:
Increasing competition for ad space
Limited link placement options in posts
Key takeaway:
Instagram should be your prime choice if your brand is known for visually appealing products or services. Engaging visual content and a clear brand messaging are key to advertising success here.
This is a social network meant for working professionals. From a brand perspective, it’s perfect for sharing company updates, recruiting top talent and connecting with industry peers. This platform is tailor-made for B2B marketers who are looking to generate quality leads.
Number of members: 930 million
Largest age group: 30-39 (31%)
LinkedIn continues to be a popular forum for job seekers, with 52 million candidates using the platform weekly to look for opportunities
Pros:
Excellent for B2B and professional services
Offers a wide range of targeting options
High-quality lead generation
Cons:
Higher cost-per-click (CPC) compared to other platforms
Smaller overall user base
Key takeaway:
LinkedIn is a powerhouse for B2B advertising, making it an essential platform for businesses targeting professionals and decision-makers.
YouTube (YT)
Everyone knows YT as a popular video-sharing site but it’s also perfect for showcasing company culture and for creating how-to videos and demos. You can either embed your marketing videos and advertisements on your website or let users access them directly from your channel on the platform.
Number of monthly active users: 2.1 billion
Largest age group: 15-35 (highest reach)
Duration of daily engagement: 45.6 minutes
Pros:
Massive reach and diverse audience
Video ads have the power to captivate and resonate with viewers
Offers detailed targeting options for effective ad placement
Advertisers gain access to comprehensive analytics to measure ad performance
Cons:
Ad skipping: With TrueView ads, users have the option to skip ads after a few seconds.
The platform is highly competitive, especially in popular niches
Key takeaway:
With the right strategy and compelling ads, you can drive brand awareness, engagement and conversions on this influential platform.
Cost of advertising on social media platforms
The four primary cost structures are:
Cost per click (CPC): You pay each time someone clicks on your ad. The CPC can range from a few cents to several dollars, depending on factors like industry competitiveness and audience targeting.
Cost per mille (CPM): This model charges you per 1,000 impressions (views) of your ad. CPM rates can vary greatly, often influenced by factors like ad format and audience targeting.
Cost per like (CPL): You pay for your ad when someone likes your business page.
Cost per action (CPA): You pay for your ad when someone converts.
Note: The cost ranges provided are approximate and can vary based on factors such as audience targeting, ad placement, ad quality, industry, and competition. Additionally, these costs are subject to change over time due to market fluctuations and updates from the social media platforms.
